Athleisure Market Overview
Athleisure Market Size was valued at USD 510.10 million in 2023. The athleisure industry is projected to grow from USD 561.32 million in 2024 to USD 1113.0074 million by 2032, exhibiting a compound annual growth rate (CAGR) of 8.93% during the forecast period (2024 – 2032)
Athleisure is athletic apparel, which is worn in non-athletic settings. It has become an “athletic-look” fashion trend no longer limited to training. The apparel is versatile, casual, colorful, trendy, and comfortable. The global athleisure market size has experienced a major spike in growth in recent years. The high demand from millennials is driving the market’s growth, increasing number of working women, growing fitness-conscious Population, and product innovation with the growth of the apparel industry. On the other hand, the growth of the athleisure market is likely to be restricted by the factors such as stiff competition among the players, the prevalence of the unorganized sector, and rapidly changing consumer trends.
Competitive Analysis
The global athleisure market has an intensely competitive landscape. With people across the globe gaining awareness regarding health and fitness, the market has witnessed growth in the number of new entrants in recent years. The players in the market are making heavy investments to launch new and trendy products to meet the growing market demand. The list of leading players in the global athleisure market includes Adidas AG (Germany), Nike, Inc. (US), Hennes & Mauritz AB (Sweden), lululemon Athletica (Canada), Under Armour, Inc. (the US), Puma SE (Germany), Isaora (US), Ten Thousand, Inc. (US), Eysom (US), Outdoor Voices (US), and several others.
Segment Analysis
The global athleisure market overview has been fragmented into several segments based on product type, end-user, distribution channel, and region.
Based on product type, the global market for athleisure is split into yoga pants, sports jackets, sneakers, leggings, tights, and jeggings; sports bras; shorts; and hoodies and sweatshirts.
The global athleisure market is split into unisex, women, and men based on end-user.
The athleisure market is bifurcated into non-store-based and store-based based on the distribution channel.
Recent Developments
August 2022: With the launch of its newest line, “ONLY PLAY,” the renowned European fashion label for young women ONLY joined the athleisure clothing market. Excellent craftsmanship, feminine accents, and exceptional utility are all offered by ONLY PLAY, which also offers a remarkable fusion of the newest sportswear and fashion trends.
February 2022: Women’s athleisure brand Aastey takes pride in being “inclusive.” The clothing manufacturer has received ten crores from CXXO, a Kalaari Capital project. The $10 million CXXO program, which aims to support female entrepreneurs, received funding from Kalaari Capital.
Thursday, August 31, 2023: The financial results for lululemon athletica inc.’s second quarter of fiscal 2023 will be made public, the company stated today To discuss the financial results, the firm will hold a conference call at 4:30 p.m. Eastern time.
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Table of content:
- Executive Summary
- Scope of the Report
- Market Research Methodology
- Market Landscape
- Market Dynamics
To be continued….
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