October’s Very Own: More Than Just a Brand
October’s Very Own widely known as OVO, has grown into a cultural powerhouse since its inception. Founded by global music icon Drake alongside Oliver El-Khatib and Noah “40” Shebib, OVO began as a music collective and evolved into a full-fledged lifestyle brand that seamlessly blends fashion, music, and culture.
The name October’s Very Own is a nod to Drake’s birth month, and it reflects the personal nature of the brand. What started with a simple owl logo and limited merchandise for fans has become a highly sought-after fashion label with a global presence. The owl, sleek and mysterious, symbolizes wisdom and exclusivity—key elements that define OVO’s aesthetic.
At the heart of OVO is its clothing line. The brand is known for its clean silhouettes, premium materials, and a minimalist yet luxurious design philosophy. Staples such as hoodies, t-shirts, varsity jackets, and snapbacks often feature the iconic owl logo or “OVO” branding. Each piece embodies a balance of streetwear edge and upscale appeal, attracting a diverse fan base—from die-hard Drake fans to fashion-forward consumers.
OVO’s seasonal drops and collaborations generate immense hype. The brand has partnered with major names like Canada Goose, Air Jordan, Clarks, and the NBA. These collaborations reinforce its reputation as a bridge between streetwear and high-end fashion. Limited releases often sell out within minutes, fueling the brand’s exclusivity and desirability.
Beyond fashion, October’s Very Own extends into music with OVO Sound, a record label launched in 2012. The label has signed a roster of successful artists including PARTYNEXTDOOR, Majid Jordan, Roy Woods, and dvsn. Through OVO Sound Radio and other platforms, the label plays a pivotal role in shaping the sound of contemporary hip-hop and R&B.
OVO has also made a mark geographically. Its flagship stores in cities like Toronto, New York, Los Angeles, and London serve as cultural hubs. These retail spaces not only sell merchandise but also capture the spirit of the brand—stylish, curated, and deeply tied to Drake’s identity and influence.
October’s Very Own is more than just a clothing brand. It’s a symbol of ambition, success, and cultural dominance. With its roots in music and its eyes on global fashion, OVO continues to redefine what it means to be a lifestyle brand in the 21st century.
